‘Old Town Road’: See How Memes and Controversy Took Lil Nas X to the Top of the Charts https://nyti.ms/30iUyga

Watch how an unknown Atlanta artist used his meme-making skills and a country-trap beat from the Netherlands to bring “Old Town Road” to the top of the Billboard charts.
The New York Times Arts
By JOE COSCARELLI, ALEXANDRA EATON, WILL LLOYD, EDEN WEINGART, ANTONIO de LUCA and ALICIA DESANTIS from NYT Arts
https://nyti.ms/30iUyga