As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet https://nyti.ms/2HeM9Tj

The so-called upfronts are traditional television’s annual hype-fest, and a way locking advertisers into lucrative deals. They’re also a reminder of the medium’s continuing relevance.
The New York Times Business Upfronts (Television), Advertising and Marketing, Television
By EDMUND LEE from NYT Business
https://nyti.ms/2HeM9Tj